Website design
Additionally on this project, I had the chance to also design the studio’s website. A fully responsive platerform introducing all the coaches, the studio itself and embedding externally plugin of schedules and booking.
mersh
I also got the task of creating a graphic design, for a limited collection of tees (available on sale at the studio) called “Disco Cycling Club”.
Street posters
This campaign went also outside as street posters with the claim FITNESS IS BORING.
behind the scene
production
Art Direction & Design : Dodo*
Producers : Carine Lucas + Tamara Bigot
Photographer : Austėja Ščiavinskaitė
Video : Manón Yanes
Sound Design : Pedro Almeida Oliveira
Hair & Makeup : Beatriz Texugo
Models : Gigi + Mariana + Rui + Solange + Carlota + Ricardo + Guilherme
Launching campaign for a Cycling Studion estled in the vibrant heart of Lisbon.
In the role of Creative Director, my responsibilities spanned from co-conceiving the campaign's concept to meticulously directing an evocative photoshoot, crafting an interactive website, designing attention-grabbing wild posters, and creating exclusive T-shirt designs.
Our campaign was a tapestry of Lisbon's pulsating energy and the invigorating world of cycling, merging seamlessly to create a unique fitness experience.
The results exceeded all expectations, with the studio flourishing, memberships soaring, and their digital platform emerging as a central hub for both fitness enthusiasts and cyclists.
Client
Studiorise