Creative Director : Benoit Barennes
Art Direction & design : Matthieu Do

Concept : Juliette Decourt
Project manager : Thomas Pons
Retouches : Atelier Moma

Art direction, design


Créteil Soleil is one of the major shopping mall in the parisian area, which has been under renovation and enlargement work during over a year. For the re-opening in December 2020, I have been asked to work on the Art Direction of the launching campaign. The idea of shining, represented by a beautiful young lady shopping and dancing front of a conceptual sun shaped neon sign, comes from both name “Créteil Soleil” and the re-opening of the mall. After several months of sleep, it’s now Time to Shine !

Agency : The Oval Office