Who's Who in France, a biographical dictionary first published in 1953, approached us to refresh their brand identity for their 70th anniversary. The challenge was to modernize their branding while retaining their traditional colors and historic significance. The refreshed branding successfully blends their rich heritage with a modern aesthetic, appealing to both long-time readers and a younger audience. The new identity was well-received, ensuring Who's Who in France remains relevant and celebrated.


Who's Who in France




The Dodo* Studio