Creative Direction & Concept : Kim Collisy & Matthieu Do
Producer : Sina Lübke 
Directing DOP : Jens Wirtzfeld
1st AC : Paul Schön
Photographer : Borris Burba
Light Designer : Thorben Winkler
Movement Coach : Nuria Salgado Campos
Motion Designer : otherpeter
Music : Jonas Wulfes
Set Designer : Raphael Höpfner
Stylist : Alexander Huber
Hair & Makeup : Julia Brockes

GUHL’s new shampoo products line was launched by Summer 2021, and wanted to reach a younger target group. To launch this new product line, GUHL had in mind something fresh, pop and colorful to play on there SoMe channels. We came first with the following campaign headline “GUTE LAUNE FÜR DEIN HAAR” (Happy vibes for your hair), & brought together a gradient colorful art direction based on the packaging tones.


Kao Germany GmbH


Art Direction


Hello Ham