GUHL’s new shampoo products line was launched by Summer 2021, and wanted to reach a younger target group. To launch this new product line, GUHL had in mind something fresh, pop and colorful to play on there SoMe channels. We came first with the following campaign headline “GUTE LAUNE FÜR DEIN HAAR” (Happy vibes for your hair), & brought together a gradient colorful art direction based on the packaging tones.