The trip of the lucky winners was integrated aswell as the additional content like interviews, behind the scenes material, city insights and so on – always related to hair, identity and of course John Frieda.
The premium hair care brand John Frieda asked us to activate modern women for the new Sheer Blonde and Brilliant Brunette range in one vibrating integrated campaign.
Now… blondes and brunettes are quite different, right? Instead of a competition, we wanted to create unique moments under a strongly connecting thought: Blonde meets Brunette. And so we teamed up four German influencers and four crafty power women to tell a holistic brand story that created unique moments of friendship, womanhood and of course perfect hair.