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4 cities / 4 Episodes
Hamburg
Munich
Düsseldorf
Berlin
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Social Media incentive
The trip of the lucky winners was integrated aswell as the additional content like interviews, behind the scenes material, city insights and so on – always related to hair, identity and of course John Frieda.
![](https://www.the-dodo.com/wp-content/uploads/2022/01/Phones.jpg)
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![](https://www.the-dodo.com/wp-content/uploads/2022/01/BmB_04-1-1.jpg)
![](https://www.the-dodo.com/wp-content/uploads/2022/01/BmB_02-1.jpg)
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production
Concept : Chris Ehni
Art Director : Matthieu Do
Film Director : Henrik Alm
Account Director : Carolina Albertini
Producer : Louisa Liegbott
Photographer : Jana Clevé