Bär is a sub-brand created for the Berlin based craft beer brewery Schoppe Bräu. In January 2017, the brewer got a deal with a bio company consisting in creating a range of craft beers, dedicated to all their stores across Germany. So we came out with a name “Bär” (Bear in german, which is the symbol of Berlin), and a new graphic identity. The idea here was to promote the craft side of the beer, the Berlin lifestyle, and of course the brewer Schoppe Bräu.
Agency : Parasol-island