Located on Avenue Matignon, just steps from the Champs-Élysées, Le Berkeley is a historic Parisian brasserie redesigned in the spirit of Art Nouveau and the Roaring Twenties. For this emblematic restaurant, the studio developed a complete branding project from logo design to visual identity, that pays tribute to the elegance and heritage of Parisian gastronomy.

At the core of this project lies a refined logo inspired by the floral curves and graphic patterns of early 20th-century design. Every element, typography, color palette, signage, and print materials, was created to mirror the sophistication of the venue’s new interior and timeless atmosphere.

Le Berkeley marks a milestone for The Dodo Studio, as our first restaurant branding project in Paris. This collaboration embodies our approach: blending storytelling, aesthetics, and craftsmanship to help Paris restaurants elevate their brand image and stand out in a highly competitive hospitality scene.